Launch Of LINX Smart Cycling Helmet By COROS †Free Samples

Question: Discuss about the Launch Of LINX Smart Cycling Helmet. Answer: Introduction Entrepreneurship is defined as the steps undertaken by the business organizations for designing, launching and running a business. Therefore, entrepreneurship allows the business organizations to create something new, unique and innovative by adding value and devoting significant effort and time. Entrepreneurship needs to consider the necessary social, psychological and financial risks that will help in receiving suitable monetary rewards. This report highlights the launch of LINX smart cycling helmet by COROS for the Australian market. The report sheds lights on the idea of the product, the mission of launching such a product by analyzing the industry and competitors market. The report also includes the marketing plan for launching the product by selecting the target customers as well as evaluating the critical risks in terms of the company and the product. Background to the idea Considering the Australian market, COROS is aiming to launch a health related product for the cyclists. The company is launching LINX smart cycling helmet for the Australian population. COROS is located in Perth, Australia. The Australian population prefers cycling largely due to health benefit and consciousness. This is because the youth are Australia is highly concerned about their health and the surrounding environment. Additionally, mountain cycling is a sport that has gained high popularity among the Australian population in the recent years. Apart from the local population in Australia, it has been seen that the tourists also prefers cycling for exploring the scenic beauty of Australia. Therefore, the company is excited and largely relying on the launch of the LINX smart cycling helmet (Caserta 2012). The main aim and idea of launching the LINX smart cycling helmet is to present smart facilities to the cyclists and influence their decision of adopting cycling for both daily use and exploring Australia. Additionally, the company aim towards providing utmost safety for the cyclists. The use of the smart helmet will provide opportunity for the riders to explore the scenic beauty of Australia and capture the moments. Therefore, the cyclists will be able to capture and record the Australian environment while cycling rather than explore the beautiful country in cars. As a part of exercising, many youths prefer cycling rather than hitting the gym or having personal trainer. Therefore, the helmet also provides facilities such as measuring heartbeat and recoding the number of calories burnt by the individuals thereby, influencing the purchasing decision of the target customers. The features included in the LINX smart helmet are demanded by the Australian market. Therefore, the company has launched the smart helmet with the features that is highly demanded by the Australian population (Teng, Liang and Nguyen 2014 ). Mission The company wants increase the profit margin, business and customers by launching the smart helmet in the Australian population. The helmet is one of its kinds due to the features such as making calls, capturing and making videos, voice enabled GPS navigation and measuring heartbeat and calories burnt. The company aims towards expanding the business by creating a unique image in the eye of the customers. Therefore, the aforementioned unique features will help the company in standing out in the Australian market from the competitors. Along with providing such features, the company also aims towards ensuring safety for the customers. However, the company also aims towards educating and enlightening the cyclists the proper use of the helmet in order to avoid accidents due to the new features in the helmet. Such features have not been incorporated in the helmet before therefore, the the innovation brought in by the company will help in engaging the customers in future. The sustainable bu siness idea will help the company in future for global and international expansion (Blanco, Cernicchi and Galvanetto 2014). Product offering The company has incorporated wide range of innovative and unique features in the LINX smart cycling helmet. Ensuring safety is the primary motive of the company for the cyclists. The company while manufacturing the helmet by considering the safety of the cyclists has used polycarbonate shell with EPS impact foam. The company has used aerodynamics-optimized ventilation up to 15 vents in order to decrease the level of sound for the cyclists. This will allow the cyclists concentrate more on cycling rather than the external sounds (Sheard and Corsini 2012). This will help in mitigating the chances of accidents for the cyclists. The helmet is launched in both medium and large size so that the product is available for the target customers in the Australian market. The various innovative facilities incorporated within the helmet include voice enabled voice navigation, mobile facilities and music facilities. Bone conduction transducers with sensitivity up to 100 decibel have been used for combating with voice calling and music listening facilities (Abolfathi 2013). The customers for both daily and exercising purpose can use the cycling helmet. Keeping in mind the requirement, the company has made the microphone wind resistant. Therefore, the voice enabled GPS navigation will not be hampered due to the feature of wind resistant microphone. The manufacturing material of the battery is lithium due to which the lasting power of the battery is up to 10 hours per day. Therefore, less battery is exhausted due to the facilities such as listening to music, recording and making calls. The compatibility of the helmet includes 4.0, iOS and android devices. The weight of the helmet has been considered by the company as using heavy helmet for extensive hours causing sprain and pain in the neck of the cyclists (Van Den Oord eta l. 2012). Chances of shoulder and neck pain among the target customers are mitigated by the company by manufacturing a light weight helmet Therefore, the weight of the LINX smart cycling helmet is approximately 400 grams. Additionally, the consumer product safety commission certifies the helmet. One year warranty has been provided by the company for the target customers keeping in mind special requirements such as disfunctioning and breakage (Ang and Kristoffersson 2013). Market analysis Prior to the launch of the product in the Australian market, it is essential for the company to conduct a thorough analysis in respect of the market and the competitors. This will enable the company to decide and implement appropriate marketing strategies in terms of promotion, distribution, innovativeness and pricing strategies. Market analysis will allow COROS to be aware of their position compared to the competitors in the market. Industry analysis Political: Under the parliamentary democracy, Australia is governed by the federal constitution monarchy (Bourke et al. 2012). Economical: The economy of Australia is one of the strongest among the leading countries due the presence of variety of natural resources. The main five principles based on which the Australian trade is conducted are unilaterism, non-discrimination, indivisibility, separation and transparency (Hatfield-Dodds et al. 2015). Social: Aborigines are the natives of the Australian population. However, English is the most commonly used language in the country after the European colonization (Stoeckl et al. 2013). Technological: The internet access by the Australian population has increased largely over the years due to the technological exposure. The government of the country has been facilitating the research and development largely due to the technological exposure (Jewell, Cherp and Riahi 2014). Legal: Independence of judiciary, justice and rule of law forms the basis of the Australian legal system. The country has one federal system as well as eight territory and state (Cheung, Chan and Kajewski 2012) Environmental: The country is rich in the natural resources and has large number of unique flora and fauna. However, the major environmental challenges include ocean dumping, global warming and conservation of marine life (Chan et al. 2012). Based on the PESTLE analysis of the country, it can be suggested that the country is facing environmental challenges largely. Extensive uses of technological advancements are hampering the entire ecosystem of the country. Moreover, the country has a strong economy and stable economy. Therefore, the launch of LINXsmart cycling helmet is a great choice of product for the Australian market. Competitor analysis The use of Porters five forces allowed the company to analyze the competitors in the Australian market. Threat of new entrants The potential threats for the new products that are entering the market are the entry barriers (E Dobbs 2014). The operational scope and the economy combine to form product differentiation, customer loyalty, structure of the cost and the switching cost. The helmet manufacturing industry is a large industry at the global scale thereby, including high capital cost resulting in fixed high costs. The helmet manufacturing industry encounters high economy leading to effectivemanagement of the cost capital. This helps the companies to manage their financial resources effectively and use it resources wisely (Yunna and Yisheng 2014). COROS aim towards presenting smart facilities to the target customers as well as ensuring safety. The innovative and unique features incorporated by the company in the helmets will help the product. The latter factor is dependent on the company and its management techniques, as the expansion rate of the helmet manufacturing industry is much slow. This is due to t he ignorance about the positive health and environmental impact of cycling that influences the purchasing decision of helmets among the Australian population. Threat to substitute products According to Baum (2013), only global recession hampers the purchasing power of the products by the customers. The role of the substitute product is to reduce the cost or charging higher price for the product. Based on the innovative features of the helmets, the companies in the helmet manufacturing industry can compete with each other. Therefore, the competition between the helmet manufacturing companies is based on the unique facilities provided to the customers along with ensuring safety for cyclists. Bargaining power of the suppliers The suppliers of the helmet manufacturing industry needs to emphasize more on the customer demand rather than considering the command that is shared by the business. This will help in gaining power for the manufacturing industry. The customers are vulnerable to the cost of the product and the product differentiation. Therefore, the customers might not prefer to spend extra amount because of the customer demand. Additionally, the features need to enhance the quality and image of the LINX smart cycling helmet (Lee, Kim and Park 2012) Bargaining power of the buyers The purchasing decision of the product by the customers might affect the bargaining power of the buyers of the helmet manufacturing industry. The target group of buyer of the LINX smart cycling helmet includes the individuals concerned with fitness, customers using cycle on a daily basis and the tourists. Targeting other customers will incur huge loss thereby; the strategy is restricted to the specific target groups (Marshall 2013). Threat of competitors The size and number of the competitors in the market determines the level of competition. When it comes to switching cost and product differentiation, the market tends to become fierce. The competition focuses more on costs that are not fixed (Perdana, Roshetko and Kurniawan 2012) Primary target market Targeting the group of customers is essential and considered as a wise decision when a company launches a new product in the market (Hollensen 2015). Targeting the customers allows the company to focus more the demands and needs of the customers before manufacturing and launching the product. The customers are attracted towards the products that fulfill their present needs and demands. Based on the demands of the customers, the company develops and implements promotional, operational and pricing strategies. The main customers targeted by the company are the children, young adults and the tourists. Reports suggest that majority of the Australian population suffers severe health complications. This is because the population is highly dependent on unhealthy diet and lifestyle. Majority of the population relies on fast food and foods with high calorie content. Therefore, majority of the Australian population suffers health complications such as obesity. However, recently, the young adult s and the children are becoming more health conscious to keep up with the latest trends. Therefore, targeting the young adults and the children are justified for the company. The number of additional features incorporated by the company in the helmets will influence the purchasing decision of the target customer. The target customers will be able to avail the various facilities that is demanded highly within the population (Muhamad, Melewar and Faridah Syed Alwi 2012). Additionally, targeting the tourists is a competitive business strategy implemented by the company in order to target the secondary customers. Large portion of the Australian economy is contributed by the tourism sector. The tourists come from different parts of the world that might have helmets that lack such innovative facilities (Tapp and Spotswood 2013). Therefore, targeting the tourists will allow the company to create and unique image in the eye of the customers thereby, invading the global market. Marketing As commented by Khan (2014), effective marketing allows the company to communicate their product to the target customers. Therefore, implementing 4 Ps of marketing mix will allow COROS to communicate the innovative and unique facilities of the product to the target customers. This will allow the company to create a unique image in the eye of the customers and stand out from the competitors in the market. Sales maximization will allow COROS in profit maximization and business expansion. Product COROS is launching LINX smart cycling helmet for the Australian customers. The product launched by the company differs from other products in the market based on the features provided by them. The helmet is manufactured by polycarbonate shell with EPS impact foam due to which it weighs only 400 gms. The wide range of facilities incorporated within the helmet includes making and receiving calls, video recording, and voice enabled GPS navigation along with listening to music and measuring heartbeat and number of calories burnt. The wide range of features can influence the target customers in using cycle at a daily basis, as this is beneficial both for the individuals and for the environment. Price According to the financial status of the target customers, COROS has implemented penetration-pricing strategy for the customers. Therefore, the company has decided the starting price of the LINX smart cycling helmet is $200. The company has kept the price to the minimal for the target customers initially, as this will help in convincing the target customers for using the helmet. Therefore, minimal price will not force the target customers to think much before investing and purchasing the product. However, the company has kept minimal profit for them (Sije and Oloko 2013). Distribution COROS has decided to sell the product from the stores physically. Therefore, the helmet will be sold from the various outlets that are selling sports and gym equipments. Distributing the helmets from the outlets will be beneficial for the company as this will them in engaging the customers. The target customers will be able to evaluate the innovative features personally before purchasing the product. Moreover, selling the products from the stores will allow the customers to know how to use the various functions of the helmet. Additionally, the companies will also sale the product online; this will allow the company to reach out target customers where the product is not present physically (Spann, Fischer and Tellis 2014). Promotion As the part of the promotional strategy, COROS can organize campaigns that will aware the target customers about the benefits of cycling both in terms of individual basis and environmental basis. Then the company can associate the features of the helmet as a promotional strategy. Additionally, the company can organize a grand opening for launching the product along with broadcasting the launch live in social media. This will help the company in engaging more customers hereby, influencing the purchase decision (Aliata et al. 2012). Financial plan Startup expenses Legal $1,300 Brochures $3,580 Consultants $3,000 Insurance $2,400 Rent $4,400 Store setup $10,000 Other $2,500 Startup assets Cash required $67,123 Startup Inventory $16,027 Other current assets $0 Long term assets $59,170 Startup Funding Startup expenses to fund $27,680 Startup assets to fund $142,320 Total funding required Non-cash assets $75,197 Cash requirement $67,123 Additional cash raised $0 Cash balance on starting date $67,123 Total assets Current borrowing $10,000 Long term liabilities $20,000 Accounts payable $0 Other current liabilities $0 Total liabilities Planned investment $140,000 Critical risks There are significant risks associated with the launching of LINX smart cycling product. The company has predicted that the product might fail to attract the customers to a certain extent. This is because that the innovative facilities might at against the aim of the product. The parents of the children and the young adults might be highly concerned with the safety of the children. The parents might think that the number of facilities such as listening to music and video capturing will distract the children and the young adults. As they will be more mesmerized with recoding the scenic beauty or making calls while cycling, their concentration will be hampered. As the target customers are not financially independent, unable to convince, the parents might be a critical risk. Another potential risk includes that the company might fail to convince the target customers to opt for cycling by demonstrating the health and environmental benefits. The children and the young adults might prefer availing comfortable transport facilities such as cars and buses. Conclusion In this report, it can be concluded that COROS is launching LINX smart cycling helmet that consists of various unique and innovative features. The helmet stands out from other helmets in the market as it provides unique facilities along with ensuring safety for the cyclists. The wide range of services incorporated by the company within the helmet includes listening to music, making and receiving calls, voice enabled GPS navigation along with measuring heartbeat and amount of calories burnt. The company has targeted the young adults and the children by considering their health and daily needs. In order to estimate the overall budget of the launch of the product, a financial plan has been developed. The report also highlights the market and competitors analysis in order to understand their position in the market and evaluate the strategy of the competitors. In addition to, 4 Ps of marketing plan has been developed for launching the product by COROS. 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Essay Topics for Middle School Reviews & Guide

Essay Topics for Middle School Reviews & Guide Now write to spell out which holiday you prefer. Most middle school students avoid brainstorming sessions and begin searching for sample topics the moment they get the assignment. Think of what you could do in order to make your school more beautiful. Year round school isn't a good idea. Imagine that you're the principal of your school. Explain why you especially delight in a specific teacher. There are several middle school students who prefer to talk about the subjects that are particular to their generation. Offer certain examples to demonstrate that what it is that you're saying is true. The Essay Topics for Middle School Stories The important thing is to choose one that meets the requirement you've got. For example, let's say you select the very first topic from our list. Our example essay writers have adequate skills in research and have access to the most updated research materials and thus you can be guaranteed to find the essay you are searching for in our database. You're guaranteed the communication essay is going to be that which you've asked for. A thriving process essay is going to be detailed enough so a reader will have all the info required to finish the undertaking. Writing a problem solution essay can be hard, particularly if you are the person choosing the topic. SATs ought to be eliminated. School tests aren't effective. Yearly driving tests ought to be mandatory for the initial five years after obtaining a license. They should be mandatory over a certain age. What You Can Do About Essay Topics for Middle School Beginning in the Next Five Minutes Third, selecting an intriguing topic is a very important skill you need to master to have a high grade. Picking a topic can be extremely tricky process especially for those who are not familiar with a specific kind of writing. Yes, picking a topic isn't effortless. Selecting the correct topic will allow you to ensure a stress free means of essay writing. Second, you must think about the interest you've got on the subject. Because you'll be tasked to present extensive info and explanation on the subject, you must make make sure that the topic you've chosen have relevant and credible references. When students compare and contrast facets of music, they need to think carefully about the underlying arguments they're making and work to discover specific evidence that will assist them prove their points. It's needless to say that you should choose a subject that you regard as interesting. Details of Essay Topics for Middle School Creating expository essays is part of your middle school career, and that means you need to learn how to compose them properly. Middle schoolers are occasionally requested to compose expository essays in math classes. Our writers are extremely proficient in English and will guarantee that each one of the standards are adhered to. Our talented writers can deal with just about any form of writing assignment, along with Math and Physics issues and a whole lot more. Studies have demonstrated that continuous sitting can result in adverse impacts on the wellness of students. Suppose your topic is the value of mental wellness care. There are lots of subjects out there, with plenty of information floating everywhere. As an example, students might write about the advantages of a vegan diet. Ruthless Essay Topics for Middle School Strategies Exploited When you compose an essay, writing about the topic matter is just the start. If this is the case, you could have a very good beginning to your expository essay. Of all Of the superior college essay topics, no topic was selected. You may be asked to select a suitable topic for your essay paper and you're running short of ideas. When writing a comparison essay, you'd be certain to address all the similarities between both subjects. There are many varieties of essays, it is not difficult to eliminate an eye on all your writing assignments. Our example essay may also help you to understand how to use various style of writing. A fantastic descriptive essay is going to be loaded with details. An excessive amount of money isn't a good thing. When you have to choose a topic to write about, it can be a bit difficult because the majority of people can't really consider something they think is interesting enough to write about. Public speaking is one of the biggest fears we've got in day-to-day life, but after you realize that the majority of people are unnerved by it, it's simpler to relax a little and concentrate on the job at hand no matter what sort of speech you must give. Every person appears to have one. It's simple to discover their contact details on the web. Directions for Writing Think about the significance of experiencing a mobile phone.

How to Write a Classical Argument Essay - Things to Consider

How to Write a Classical Argument Essay - Things to ConsiderIf you want to know how to write a classical argument essay for a college essay, you need to learn the types of ways to make a good argument. In this article, I will share with you some effective ways to make an excellent argument.There are some people who never get past an argument. It's like they don't even understand what they are talking about or that they never get around to learning how to communicate effectively in their presentation. In a lot of cases, people who make poor arguments can't solve the problems they encounter.This is because they never discover what to say when it comes to a logical conclusion. This can be a fatal mistake if you want to put up a good performance. You can use a wide variety of persuasive tools to help you make an excellent argument. Below are a few examples.Before you start thinking about how to write a classical argument, you should first consider your position and how you think. What do you think the opposite side is saying? Can you think of something, the other side isn't saying?Using quotes to support your main points is one way to make them stronger. You can also look to an expert to provide you with more information.When you compare the two sides, you can learn a lot about their concerns. You can take these concerns and add your own comments and change them into a coherent argument. Don't forget to link to relevant sources. An effective argument needs an expert witness to back it up.A good tactic to use is to never offer too much information. If you are giving away a lot of facts that are not relevant, you may lose readers. Always be as concise as possible while still including a strong amount of knowledge.If you feel that your opinion is different than what the majority thinks, then this is the traditional academic way of doing things. The problem with this method is that most people can see through the pretense. You can talk about ways to make your opinion o r position more valid and persuading but to actually persuade someone to your way of thinking is very difficult.

The Bizarre Secret of An Informative/expository Essay Topics

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How to Use Hook in an Essay Sample

How to Use Hook in an Essay SampleIn this article, you will learn about how to use the 'hook' in an essay sample. A hook is one of the most important parts of an essay sample and if you use the right way, you can get better grades from your classmates.What is a hook? It is a descriptive and giving word that draws the attention of the reader to your essay sample. It is an incentive for the reader to continue reading on and become part of the argument of your essay. You can use several different ways to use the hook but the first thing that you need to know is that the hook must be strategically placed to improve your grade.First of all, you should learn how to use the hook in an essay sample to attract attention and persuade your reader to read on. The hook can be done by using the right words in the introduction. By placing the hook at the beginning of your essay, you can draw the attention of the reader immediately.You must decide to what degree you want your essay to be interesting for the reader to get absorbed and get a new person. If your subject is very complex and technical, you can use all the points you can think of and start to make an argument that will convince your reader.When writing your thesis statement, you must choose which style you will use. Try to keep it simple to avoid boring your readers. When you use your list, try to include the important points of your topic and focus on what will help the reader understand what your topic is all about.Another thing you can do is make your argument as attractive as possible. This is why it is important to be creative when doing the essay. With this, you will be able to achieve the best effect from your essay.To be able to insert the hook correctly, you need to know what you are looking for. You can use the keyword or subject of your essay to trigger the hook that will attract the attention of the reader. Then, you can put the words that will persuade the reader to continue reading the essay.Last, you need to make sure that the book you have chosen will not offend anyone. Remember that using the hook properly will help you get the best results from your essay. With the right approach, you will be able to make a great and effective essay with the help of the hook.

How to Make Your Argument More Compelling Using the Best Argumentative Essay Samples

How to Make Your Argument More Compelling Using the Best Argumentative Essay SamplesIf you have the ability to write an effective essay, then you will need to think about how you can make your arguments more compelling by writing the best argumentative essay samples available. It will take a bit of work, but it is well worth it. Having a convincing and well-written argument for you essay will not only help you in the application process, but it will also serve you well in your future career endeavors.There are plenty of essay samples that you can choose from, but not all of them will be suitable for you. In this article, I will go over some tips on which ones will help you make the most of your argument in your essay.The first and most important thing that you want to remember is that there are two types of essay samples. They are the expository and the persuasive.The expository argument samples are considered the easiest and most standard of these. It is the one that has been used b y so many students and professionals who have been doing the practice since ages ago.The problem with the expository essays is that they are very predictable and the many tips you may have learned at practice expository might not help you much in writing your own. So, you might as well go the extra mile and use your own personal characteristics to present your argument.On the other hand, the persuasive argument is a little different from the expository in that it is a little more dynamic. By using your own thoughts and opinions in your argument, you will not only present it in an interesting and convincing manner, but you will be able to convince yourself as well as others that what you have written is true.Using persuasive essay samples will also benefit you in the application process, as you will be able to highlight your talents and skills better. Since so many people today use their skill in essay writing, you should be able to stand out in the crowd.It is also important to reme mber that you should always use each of these samples in ways that you can still use them. No matter how good they are, if you do not use them, they will become irrelevant.

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